Sustainable impact

Business Model

Free for students. Sustainable through schools, science partners, and mission-aligned sponsors.

25 school chapters

Year 1 goal

$180K

Year 1 ARR target

12,000+

Students reached

< $0.10 / user / mo

Cost to serve (free tier)

Pricing tiers

Three paths: free community for everyone, paid tools for schools, and partnerships for science and conservation.

Individuals & classroom participants

Coral Enthusiast

$0forever

Every student, diver, and volunteer can join, scan, learn, and participate in the global reef community.

  • AI reef scanner & health insights
  • Reef Gallery, forum & corals economy
  • Reef Academy lessons & challenges
  • Public profile & global map contributions
  • Compete on leaderboards with your school
Join free
Most popular

K–12 schools, clubs & universities

School Chapter

$49/ month per school

or $490 / year founding (prepaid)

Teachers run structured reef programs with dashboards, exports, and moderated classroom spaces.

  • Everything in Coral Enthusiast
  • Teacher admin dashboard & class roster
  • Bulk student onboarding & school branding
  • Assignment-ready exports (CSV & print reports)
  • Private chapter leaderboard & progress
  • Annual prepaid option for procurement
  • Priority email support
Start school chapter

Researchers, NGOs & conservation agencies

Research & NGO

Customannual partnership

Marine labs, NGOs, and governments access aggregated reef intelligence and co-branded programs.

  • Anonymized regional data exports
  • API access to upload & health trends
  • Sponsored challenges & map layers
  • White-label reports for grants & donors
  • Path to verified datasets & government reporting
  • Dedicated onboarding & SLA
Partner with us

Revenue streams

Diversified income keeps student access free while funding AI, hosting, and map infrastructure.

School subscriptions

Recurring plans for schools that want dashboards, exports, and structured reef education programs.

~55% of projected revenue

Research & NGO licenses

Annual data and API partnerships for scientists tracking bleaching, restoration, and regional stress.

~25%

CSR & brand sponsors

Ocean-minded brands fund themed challenges, map features, and student grants in exchange for visibility.

~15%

Grants & philanthropy

Climate and education foundations support free student access and underserved coastal schools.

~5% (subsidy)

How we stay mission-aligned

Students never pay

Core conservation tools stay free so participation is limited only by curiosity—not income.

Schools fund scale

Institutions pay for admin tools, compliance-friendly exports, and classroom management at low per-student cost.

Science validates trust

NGO and research partners pay for reliable data pipelines—keeping AI insights accountable to the field.

Impact over ads

We avoid invasive advertising; sponsors align with conservation missions, not clickbait.

Frequently asked questions

  • Why not charge students directly?

    Our mission is the world's largest student-driven reef network. Paywalls would exclude the communities most affected by reef loss. Schools and partners subsidize free access.

  • What do schools get for $49/month or $490/year?

    A managed chapter for up to ~200 students: teacher dashboard, exports for grading, private leaderboards, assignments, and support. Annual prepaid is designed for school procurement cycles (~2 months free vs monthly).

  • How does procurement work?

    Most schools pay by card via Stripe on the teacher dashboard. For POs, wire transfers, or district procurement, email schools@corallookout.org and we will issue an invoice for the founding annual plan.

  • How is student privacy handled?

    Students control what appears on public gallery posts. Chapter rosters are for classroom management. See /privacy for a plain-language student-data summary written for school procurement.

  • What does a pilot include?

    Join codes, printable student quick start, AI scanner with honest methodology labels, class map filters (including Puerto Rico / Caribbean cohorts), CSV exports, and teacher onboarding support. Custom research exports are available for NGO partners.

  • How do coral donations work financially?

    Corals are in-app engagement credits, not cryptocurrency. They reward participation; they are not sold for cash. Optional future sponsor pools could fund real restoration grants.